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Event App Marketing Guide

PLEASE ACKNOWLEDGE:
The data we provide to you is based solely on the activity generated by your attendees while using Contap Social. Likewise, our features such as auto-checkin, in-event push notifications, sponsor push notifications, post-event surveys, post-event relationship data, event chat sentiment and any future ticket offers are 100% reliant on those attendees downloading the Contap Social app before the event. The resources below will aid you in your communication to drive adoption. Good luck at your event!

Dedicated Email Series [MOST IMPORTANT]

  • Ticket Confirmation Email (1st of 4 Emails)

    Recommended timing: Please use some combination of the language below in your confirmation email that is sent to ticketed attendees.

    Thanks for registering for our event. In order to have the best event experience, we've teamed up with Contap Social, a networking app, to help you network with fellow attendees before, during, and after the event.

    We’re asking all attendees use Contap Social. Since we don’t want you to miss any of the action, we recommend you download and setup Contap Social today using the easy setup steps below.

    EASY SETUP STEPS
    1. Download Contap Social: On your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social.
    2. Setup your profile: Click on the bottom right icon, and tap "edit details" to add your contact information.
    3. Join the event: Return to the app's home screen, and tap on the calendar icon in the top-right corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4. Start networking: Tap on anyone's profile to swap socials, contact information, and documents!
    If you have any questions about the app, please email [email protected] or tweet at @contapsupport.

    Thanks and we can't wait to see you there!

  • Introductory Email (2nd of 4 emails)

    Recommended timing: 10-14 days prior to your event

    Subject Option 1: Want to start networking before the event? 🤚

    Subject Option 2: DOWNLOAD OUR EVENT NETWORKING APP, Contap Social

    Body of email:

    Hello again!
    Thanks for registering for our event! I want to personally introduce you to Contap Social, our event’s networking app. This app is will help make your experience at our event more enjoyable and drive better, deeper relationships with the people you meet there.

    We recommend you download and setup Contap Social today, so you can begin to network & chat with your fellow attendees right away.

    EASY SETUP STEPS
    1. Download Contap Social: On your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social.
    2. Setup your profile: Click on the bottom right icon, and tap "edit details" to add your contact information.
    3. Join the event: Return to the app's home screen, and tap on the calendar icon in the top-right corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4. Start networking: Tap on anyone's profile to swap socials, contact information, and documents!

    If you have any questions about the app, please email [email protected] or tweet at @contapsupport.

    Thanks and we can't wait to see you there!

  • Follow Up Email (3rd of 4 emails)

    Recommended timing: 5-7 days prior to your event

    Subject Option 1: You’re missing out...😨

    Subject Option 2: Time’s running out! 😨

    Subject Option 3: REMINDER: DOWNLOAD OUR EVENT NETWORKING APP, Contap Social

    Body of email:

    Greetings once again!
    The event is right around the corner, and your fellow attendees are already using Contap Social to network with each other. We want you to get started with Contap, so that you don’t miss out on any of the action!

    In order to have the best event experience, we recommend you download and setup Contap Social today. Once you are setup on the app and have joined our event, you’ll be able to connect with your fellow attendees and join the live chat.

    So don’t wait—download Contap Social today!

    EASY SETUP STEPS
    1. Download Contap Social: On your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social.
    2. Setup your profile: Click on the bottom right icon, and tap "edit details" to add your contact information.
    3. Join the event: Return to the app's home screen, and tap on the calendar icon in the top-right corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4. Start networking: Tap on anyone's profile to swap socials, contact information, and documents!
    If you have any questions about the app, please email [email protected] or tweet at @contapsupport.

    Thanks and we can't wait to see you there!

  • Last Call Email (last of 4 emails)

    Recommended timing: 1 day prior to your event
    Subject Option 1: Only 1 Day Left: Download Our Event App Now! 🚨
    Subject Option 2: LAST CHANCE! DOWNLOAD OUR EVENT NETWORKING APP, Contap Social

    Body of email:

    Hello again!
    The event is almost here, and your fellow attendees are having a blast networking and chatting. Don’t miss out on being a part of the action!

    In order to have the best event experience, we recommend you download and setup Contap Social today. Once you are setup on the app and have joined our event, you’ll be able to connect with your fellow attendees and join the live chat.

    So go ahead—download Contap Social now!

    EASY SETUP STEPS
    1. Download Contap Social: On your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social.
    2. Setup your profile: Click on the bottom right icon, and tap "edit details" to add your contact information.
    3. Join the event: Return to the app's home screen, and tap on the calendar icon in the top-right corner. Then, tap on our event and enter the passcode if prompted,[ACTION NEEDED: INSERT YOUR PASSCODE].
    4. Start networking: Tap on anyone's profile to swap socials, contact information, and documents!
    If you have any questions about the app, please email [email protected] or tweet at @contapsupport.

    Thanks and we can't wait to see you there!

Social Posts [Spur engagement and sharing]

  • Instagram Posts

    We’re always looking to make connecting with other industry professionals as easy as possible for you. It’s with great enthusiasm that we announce our new partnership with Contap Social, the most versatile networking app on the market today. All attendees are asked to use Contap Social to network at our events. We recommend you download Contap Social now and setup the app prior to joining any of our events:

    EASY SETUP STEPS
    1) Download Contap Social: From your mobile phone, click the link in our bio [ACTION NEEDED: INSERT LINK IN BIO] to download Contap Social
    2) Setup your profile: Open the app, click on the bottom-right icon, and tap “EDIT DETAILS” to add your contact information, and tap “EDIT PROFILE” to create your bio.
    3) Join the event: Head to the app’s home screen (center-bottom icon), and tap on the calendar icon in the top-left corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4) Start networking: Tap on anyone’s profile to swap socials, contact information, and documents!
    If you have any questions about the app, please visit the "Contap Help Center" in the app's Settings, email [email protected] or tweet at @contapsupport.
    Thanks and we can’t wait to see you there!

  • Facebook Posts

    We’re always looking to make connecting with other industry professionals as easy as possible for you. It’s with great enthusiasm that we announce our new partnership with Contap Social, the most versatile networking app on the market today. All attendees are asked to use Contap Social to network at our events. We recommend you download Contap Social now and setup the app prior to joining any of our events:

    EASY SETUP STEPS
    1) Download Contap Social: From your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social
    2) Setup your profile: Open the app, click on the bottom-right icon, and tap “EDIT DETAILS” to add your contact information, and tap “EDIT PROFILE” to create your bio.
    3) Join the event: Head to the app’s home screen (center-bottom icon), and tap on the calendar icon in the top-left corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4) Start networking: Tap on anyone’s profile to swap socials, contact information, and documents!
    If you have any questions about the app, please visit the "Contap Help Center" in the app's Settings, email [email protected] or tweet at @contapsupport.
    Thanks and we can’t wait to see you there!

  • Twitter Posts

    “Get excited #city! At [ACTION NEEDED: INSERT EVENT NAME] on [ACTION NEEDED: INSERT EVENT DATE], we'll be using @contapsocial, a #networking app. To download it, visit [ACTION NEEDED: INSERT YOUR UNIQUE URL] on your mobile phone.”

  • LinkedIn Posts

    We’re always looking to make connecting with other industry professionals as easy as possible for you. It’s with great enthusiasm that we announce our new partnership with Contap Social, the most versatile networking app on the market today. All attendees are asked to use Contap Social to network at our events. We recommend you download Contap Social now and setup the app prior to joining any of our events:

    EASY SETUP STEPS
    1) Download Contap Social: From your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social
    2) Setup your profile: Open the app, click on the bottom-right icon, and tap “EDIT DETAILS” to add your contact information, and tap “EDIT PROFILE” to create your bio.
    3) Join the event: Head to the app’s home screen (center-bottom icon), and tap on the calendar icon in the top-left corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4) Start networking: Tap on anyone’s profile to swap socials, contact information, and documents!
    If you have any questions about the app, please visit the "Contap Help Center" in the app's Settings, email [email protected] or tweet at @contapsupport.
    Thanks and we can’t wait to see you there!

Embed in ALL Future Email Communiciations

  • Use when messaging your attendees after ticket purchases

    DOWNLOAD CONTAP SOCIAL NOW!

    The event is right around the corner, and your fellow attendees are having a blast networking and chatting. Don’t miss out on being a part of the action!

    In order to have the best event experience, we recommend you download and setup Contap Social today. Once you are setup on the app and have joined our event, you’ll be able to network and join the live chat with your fellow attendees.

    So don’t wait—download Contap Social today!

    EASY SETUP STEPS
    1. Download Contap Social: On your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social.
    2. Setup your profile: Click on the bottom right icon, and tap "edit details" to add your contact information.
    3. Join the event: Return to the app's home screen, and tap on the calendar icon in the top-right corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4. Start networking: Tap on anyone's profile to swap socials, contact information, and documents!

    If you have any questions about the app, please email [email protected] or tweet at @contapsupport.

    Thanks and we can't wait to see you there!

Print Contap Social handouts for the event

  • Use when messaging your attendees after ticket purchases

    You can use these [banner graphics] to create a handout for anyone who does not show up to your event with Contap Social setup on their mobile phone. Alternatively, you can create your own handout using the “Easy Setup Steps for Contap Social” below, along with our [logo]. We kindly ask that you use our [Brand Style Guide] to make sure that you are representing our brand assets properly.

    In order to have the best event experience, we recommend you download and setup Contap Social today. Once you are setup on the app and have joined our event, you’ll be able to network and join the live chat with your fellow attendees.

    EASY SETUP STEPS FOR CONTAP SOCIAL
    1. Download Contap Social: On your mobile phone, click this link [ACTION NEEDED: INSERT YOUR UNIQUE URL] to download Contap Social.
    2. Setup your profile: Click on the bottom right icon, and tap "edit details" to add your contact information.
    3. Join the event: Return to the app's home screen, and tap on the calendar icon in the top-right corner. Then, tap on our event and enter the passcode if prompted, [ACTION NEEDED: INSERT YOUR PASSCODE].
    4. Start networking: Tap on anyone's profile to swap socials, contact information, and documents!

    If you have any questions about the app, please email [email protected] or tweet at @contapsupport.

    Thanks and we can't wait to see you there!

Include Contap Social's logo in your materials

Your Unique Contap Event URL

  • How do I find my Unique Event URL?

    When you created your event on Contap Social, either on the Contap Social web platform or though the Contap Social app, we sent you a confirmation email with a Unique Event URL. Please access that email and copy and paste that URL into each of the sample emails and social media posts where we wrote "[ACTION NEEDED: INSERT YOUR UNIQUE URL]"

  • Why do I need a Unique Event URL?

    From an attendee's mobile phone, tapping on the Unique Event URL in your email or social post will take the attendee directly into the event without needing an event Passcode. Additionally, Contap Social offers revenue splits to customers who sign a two-year agreement to host their events networking exclusively on Contap Social. If you’ve signed one of these agreements & an attendee at your event upgrades to our Premium subscription, we split a portion of the revenue earned with you. Since we need to know to whom we should attribute the app downloads, we send you a Unique Event URL.

  • What is the difference between the Event Passcode and the Unique Event URL?

    From an attendee’s standpoint: nothing; both the Event Passcode and the Unique Event URL will help the attendee get into your specific event. For you, the organizer, it’s a bit different. While the Event Passcode password-protects your event, your Unique Event URL helps us attribute users to you for the purposes of tracking Premium subscription upgrades (provided that you have signed an exclusive two-year agreement with us as described in the question and answer above). So, you’d want to make sure users are downloading the app via your Unique Event URL if you want to receive a portion of your attendees’ Contap Social Premium subscription upgrades.

  • How can I get started with a revenue share?

    Only our event organizers who have agreed to use Contap Social as their exclusive event networking app and who have signed an exclusive two-year agreement with Contap Social are eligible for revenue sharing of Contap Premium. Please contact our CEO, Jason Craparo, at [email protected] to discuss this option.

Premium Upgrade Offer Email

  • Send this to attendees urging them to upgrade to Premium

    Recommended timing: Any time before, during, or after the event, although if users upgrade to Premium before the event, they'll be able to utlize the Premium features AT the event, which will add an incredible amount of value to attendees.


    Subject Option 1: Upgrade to Contap Premium: One Month FREE! 🚨
    Subject Option 2: Try this before joining the event! 🚨

    Body of email:

    Hello again!

    As the event approaches, we want to offer you One Month Free of Contap Social's Premium version. Contap Premium will unlock amazing features that will help you build deeper, stronger relationships and save a ton of time by automating the post-meeting tasks we all hate to do such as sending contacts to CRM, taking notes, following up, and more!

    With Contap Premium's enhanced networking features, you'll be able to:
    - Take notes, so you'll never forget how you met a new friend or colleague
    - Send Contaps to your CRM, saving hours of manual business card entry
    - Make introductions, so you can build trust among your network
    - Save Contaps to your device, so you can access your contacts anytime
    - Access guests lists on-demand, so you'll never miss out on meeting someone ever again

    If you have any questions about the app or Contap Premium, please email [email protected] or tweet at @contapsupport.

    Ready to save time and effort all while deepening your relationships?

    UPGRADE TO PREMIUM NOW: [ACTION NEEDED: INSERT YOUR UNIQUE URL]

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